Press kit

Brooklyn Of press.

Covering Brooklyn Of? Every city verdict, boilerplate, facts, quotes, and downloads below.

Press kit (zip) Press release (docx)

Boilerplate

Brooklyn Of (brooklynof.com) answers one question: what is the Brooklyn of every city? The site names the coolest neighborhood in more than 150 cities worldwide and pairs each verdict with a guide to its independent hotels, cafes, restaurants, bars and shops. It is written for travelers who choose a neighborhood before they choose a hotel. Brooklyn Of is created by Per, whose search history before every trip kept filling with one phrase, "what is the Brooklyn of x", and built by Hypeman Studio in Stockholm.

A "Brooklyn" is a metaphor, and we chose it on purpose. Brooklyn is the most classic example there is of a cool neighborhood on the rise: say it and everyone instantly knows what you mean. People have used "the Brooklyn of x" as travel shorthand for twenty years, about everywhere from Stockholm to Oakland. We didn't invent the phrase; we committed to answers.

Fast facts

Every verdict

One neighborhood per city. Each links to that city's press page: local release, quote, and a downloadable press photo.

Find your city

CityThe verdict
Aarhus Denmark Frederiksbjerg Press page
Amman Jordan Jabal al-Weibdeh Press page
Amsterdam Netherlands Amsterdam Noord Press page
Antwerp Belgium Borgerhout Press page
Asheville USA River Arts District Press page
Athens Greece Kerameikos Press page
Atlanta USA East Atlanta Village Press page
Auckland New Zealand Karangahape Road (K'Road) Press page
Austin USA East Austin Press page
Bali Indonesia Canggu Press page
Baltimore USA Hampden Press page
Bangkok Thailand Thonglor Press page
Barcelona Spain Poblenou Press page
Beijing China Gulou Press page
Beirut Lebanon Mar Mikhael Press page
Belgrade Serbia Savamala Press page
Berlin Germany Kreuzberg Press page
Bilbao Spain Bilbao La Vieja (Bilbi) Press page
Bogotá Colombia Chapinero Alto Press page
Bologna Italy Bolognina Press page
Bordeaux France Les Chartrons Press page
Boston USA Jamaica Plain Press page
Bratislava Slovakia Námestie SNP / Dunajská Press page
Brighton UK North Laine Press page
Brisbane Australia West End Press page
Bristol UK Stokes Croft Press page
Brussels Belgium Saint-Gilles Press page
Bucharest Romania Cișmigiu Press page
Budapest Hungary Ferencváros (District IX) Press page
Buenos Aires Argentina Villa Crespo Press page
Cairo Egypt Downtown (Wust El Balad) Press page
Cape Town South Africa Woodstock Press page
Cartagena Colombia Getsemaní Press page
Catania Italy San Berillo Press page
Chiang Mai Thailand Nimmanhaemin (Nimman) Press page
Chicago USA Pilsen Press page
Cologne Germany Belgisches Viertel Press page
Colombo Sri Lanka Cinnamon Gardens (Colombo 7) Press page
Copenhagen Denmark Nørrebro Press page
Delhi India Shahpur Jat Press page
Denver USA RiNo (River North Art District) Press page
Detroit USA Corktown Press page
Dresden Germany Äußere Neustadt Press page
Dublin Ireland The Liberties Press page
Edinburgh UK Leith Press page
Florence Italy San Frediano Press page
Frankfurt Germany Bornheim Press page
Ghent Belgium Kunstenkwartier Press page
Glasgow UK Finnieston Press page
Gothenburg Sweden Majorna Press page
Granada Spain El Realejo Press page
Guadalajara Mexico Colonia Americana Press page
Hamburg Germany Schanzenviertel Press page
Hanoi Vietnam Tay Ho (West Lake) Press page
Helsinki Finland Vallila Press page
Ho Chi Minh City Vietnam Nguyễn Thái Bình Ward Press page
Hong Kong Hong Kong Sheung Wan / PoHo Press page
Istanbul Turkey Yeldeğirmeni Press page
Jakarta Indonesia Kemang Press page
Johannesburg South Africa Linden Press page
Kansas City USA Crossroads Arts District Press page
Krakow Poland Kazimierz Press page
Kuala Lumpur Malaysia Chow Kit Press page
Kyoto Japan Nishijin Press page
Lagos Nigeria Victoria Island Press page
Las Palmas Spain Guanarteme Press page
Leeds UK Chapel Allerton Press page
Leipzig Germany Plagwitz Press page
Lima Peru Barranco Press page
Lisbon Portugal Anjos Press page
Liverpool UK Baltic Triangle Press page
Ljubljana Slovenia Metelkova / Tabor Press page
London UK Peckham Press page
Los Angeles USA Highland Park Press page
Lyon France Croix-Rousse Press page
Madrid Spain Malasaña Press page
Málaga Spain Soho Press page
Malmö Sweden Möllevången Press page
Manchester UK Northern Quarter Press page
Marrakech Morocco Gueliz Press page
Marseille France Notre-Dame-du-Mont Press page
Medellín Colombia Perpetuo Socorro Press page
Melbourne Australia Fitzroy Press page
Mexico City Mexico Roma Norte Press page
Miami USA Little River Press page
Milan Italy Isola Press page
Minneapolis USA Northeast Minneapolis Press page
Montevideo Uruguay Palermo Press page
Montreal Canada Mile End Press page
Mumbai India Bandra West Press page
Munich Germany Glockenbachviertel Press page
Nairobi Kenya Westlands Press page
Nantes France Quartier des Olivettes Press page
Naples Italy Rione Sanità Press page
Nashville USA East Nashville Press page
New Orleans USA Bywater Press page
New York USA Bushwick Press page
Nice France Quartier du Port (Petit Marais niçois) Press page
Oakland USA Temescal Press page
Oaxaca Mexico Barrio de Jalatlaco Press page
Osaka Japan Nakazakicho Press page
Oslo Norway Grünerløkka Press page
Palermo Italy La Kalsa Press page
Palma de Mallorca Spain Santa Catalina Press page
Paris France Oberkampf (11th Arrondissement) Press page
Philadelphia USA Fishtown Press page
Phnom Penh Cambodia Toul Tom Poung Press page
Pittsburgh USA Lawrenceville Press page
Portland USA Alberta Arts District Press page
Porto Portugal Cedofeita Press page
Prague Czech Republic Holešovice Press page
Providence USA Fox Point Press page
Raleigh-Durham USA Downtown Durham Press page
Reykjavik Iceland Grandi Press page
Richmond USA Jackson Ward Press page
Riga Latvia Miera iela Press page
Rio de Janeiro Brazil Botafogo Press page
Rome Italy Pigneto Press page
Rotterdam Netherlands Oude Noorden Press page
Salt Lake City USA Granary District Press page
San Francisco USA The Mission District Press page
San Sebastián Spain Gros Press page
Santiago Chile Barrio Italia Press page
São Paulo Brazil Vila Madalena Press page
Sarajevo Bosnia and Herzegovina Marijin Dvor Press page
Savannah USA Starland District Press page
Seattle USA Capitol Hill Press page
Seoul South Korea Seongsu-dong Press page
Seville Spain Alameda de Hércules Press page
Shanghai China Former French Concession Press page
Singapore Singapore Tiong Bahru Press page
Sofia Bulgaria Sredets Press page
Split Croatia Veli Varoš Press page
St. Louis USA Cherokee Street Press page
Stockholm Sweden Södermalm Press page
Sydney Australia Newtown Press page
Taipei Taiwan Da'an / Yongkang Street Press page
Tallinn Estonia Kalamaja Press page
Tbilisi Georgia Vera Press page
Tel Aviv Israel Florentin Press page
The Hague Netherlands Zeeheldenkwartier Press page
Thessaloniki Greece Valaoritou Press page
Tokyo Japan Shimokitazawa Press page
Toronto Canada West Queen West Press page
Toulouse France Saint-Cyprien Press page
Tucson USA Historic Fourth Avenue Press page
Turin Italy San Salvario Press page
Utrecht Netherlands Rotsoord Press page
Valencia Spain Ruzafa Press page
Valparaíso Chile Cerro Alegre Press page
Vancouver Canada Mount Pleasant Press page
Vienna Austria Neubau Press page
Vilnius Lithuania Naujamiestis Press page
Warsaw Poland Praga Północ Press page
Wellington New Zealand Te Aro Press page
Zagreb Croatia Martićeva (Design District) Press page
Zürich Switzerland Kreis 5 (Zürich West) Press page

Story angles

Every verdict is a local argument waiting to happen. The Brooklyn of Miami is Little River, not Wynwood; Tokyo's is Shimokitazawa, not Shibuya. Yours is on the list.

The index turns on its own namesake: the Brooklyn of New York is, it turns out, not Brooklyn. Just one corner of it, Bushwick.

Overtourism is the travel story of the decade, and this index quietly takes a side: every verdict routes travelers out of the crowded core and into a neighborhood built for staying, not sightseeing.

After more than 150 cities, a pattern: the coolest neighborhood is almost never the old town, and rarely where the hotels cluster. It is the district that got interesting while nobody official was looking.

Quotes

Every big enough city has a Brooklyn. Not the old town, not where the hop-on-hop-off bus goes, and rarely where the guidebooks send you.
Per, creator of Brooklyn Of
People have typed 'what is the Brooklyn of x' into search bars for twenty years. We did the research and gave our verdict, city by city.
Per, creator of Brooklyn Of
The name is a little provocative on purpose. Locals getting upset or telling us we are wrong is part of the plan.
Per, creator of Brooklyn Of

As seen in

Coverage in 30 outlets across 11 cities, in 5 languages.

See every piece
  • Yeni Ankara "Brooklyn Of'a göre Ankara'nın en havalı semti hangisi?"
  • Medgündem "İstanbul'un 'en havalı' semti Kadıköy'deki Yeldeğirmeni"
  • Onedio "Dünyanın 155 Ülkesiyle Birlikte İstanbul'un da En Havalı Semti Seçildi"
  • GZT "İstanbul'un en havalı semti belli oldu: Moda, Balat ve Karaköy'ü solladı"
  • Kadıköy Life "İstanbul'un "en havalı mahallesi" Yeldeğirmeni seçildi"
  • Sözcü "Ne Nişantaşı ne Moda ne Bebek: İstanbul'un en havalı semti açıklandı"
  • T24 "'En havalı' semt seçildi: 'İstanbul'un Brooklyn'i belli oldu"
  • Gazete Oksijen "Brooklyn Of seçti: İşte İstanbul'un 'en havalı' semti"
  • Gazete Pencere "İstanbul'un 'en havalı' semti belli oldu"
  • Yurt Gazetesi "İşte İstanbul'un 'en havalı' semti"
  • Yeni Bakış "İstanbul'un 'en havalı' semti belli oldu"
  • Halk TV "Moda, Balat ve Karaköy’ü geride bıraktı! İstanbul’un en havalı semti seçildi"
  • Cumhuriyet "İstanbul’un ‘en havalı’ semti belli oldu"
  • Muhalif "İstanbul’un en havalı mahallesi seçildi: Brooklyn Of listesinde zirve Yeldeğirmeni’nin oldu"
  • Block Club Chicago "Is Pilsen The ‘Brooklyn Of Chicago’? Travel Guide Makes Comparison, But Residents Aren’t Convinced"
  • Gazete Kadıköy "Yeldeğirmeni; İstanbul’un ‘Brooklyn’i seçildi"
  • 604 Now "Here's Why This Vancouver Neighbourhood Was Named The City's Own 'Brooklyn'"
  • Daily Hive "A neighbourhood just was named the Brooklyn of Vancouver"
  • Glasgow Live "Finnieston labelled the 'Brooklyn of Glasgow' by top guide"
  • West Queen West BIA "West Queen West: One of Toronto’s most unique neighbourhoods."
  • El Periódico "Este es 'el Brooklyn de Barcelona': el barrio que una guía de viajes ha elegido como el más 'cool' de la ciudad"
  • Georgia Today "Vera named the Brooklyn of Tbilisi"
  • Streets of Toronto "This Toronto neighbourhood was just crowned the 'Brooklyn of Toronto'"
  • Ouest-France "« C'est bien plus qu'un quartier branché » : quel est ce coin désigné comme le Brooklyn nantais par un site anglophone ?"
  • Secret Toronto "One of the city's coolest neighbourhoods has just been named the 'Brooklyn of Toronto'"
  • Curiocity "This trendy neighbourhood was just dubbed the 'Brooklyn of Toronto'"
  • blogTO "This neighbourhood was just named the 'Brooklyn of Toronto'"
  • CataniaToday "Da rione degradato a quartiere cool: San Berillo è la 'Brooklyn' di Catania"
  • El Imparcial de Oaxaca "El barrio de Jalatlaco es el Brooklyn de Oaxaca"
  • CairoScene "Travel Guide Dubs Downtown The Brooklyn of Cairo"

How the verdicts get made

Researched city by city: local press, food critics, and the arguments residents have with each other, then argued down to one neighborhood. Nothing is sponsored and placements are not for sale. Read the full methodology

Screenshots

brooklynof cities index jpg brooklynof city page jpg brooklynof homepage jpg brooklynof venue guide jpg

Usage

Free for editorial use in coverage of brooklynof.com. Credit: brooklynof.com.

Contact

Per is available for interviews, quotes, and written commentary on any city in the index.