Brooklyn Of press.
Everything needed to cover Brooklyn Of: boilerplate, facts, quotes, and downloads.
Boilerplate
Brooklyn Of (brooklynof.com) answers one question: what is the Brooklyn of every city? The site names the coolest neighborhood in more than 150 cities worldwide and pairs each verdict with a guide to its independent hotels, cafes, restaurants, bars and shops. It is written for travelers who choose a neighborhood before they choose a hotel. Brooklyn Of is created by Per and built by Hypeman Studio in Stockholm.
A "Brooklyn" is of course just a metaphor. Not because Brooklyn is still the coolest place on earth. It probably isn't. And yes, the name is a little cheesy. We went with it anyway, because it works: "What's the Brooklyn of Lisbon?" needs no explanation. Every longer version of the question does. Every big enough city has one. Not the old town, not where the hop-on-hop-off bus goes. We figured out which neighborhood it is, and made a list of the best places inside it.
Fast facts
- 155 cities
- 7 regions
- 3,629 independent venues
- Created by Per
- Built by Hypeman Studio in Stockholm
Story angles
The verdicts start arguments: the Brooklyn of Miami is Little River, not Wynwood, and the index even turns on its namesake, because the Brooklyn of New York is Bushwick.
A phrase well-traveled people already use, "the Brooklyn of x", finally has a researched answer for more than 150 cities across seven regions.
No chains and nothing sponsored: more than 3,000 independent venues made the lists, and placements are not for sale.
About Per
Per is the creator of Brooklyn Of, built with Hypeman Studio in Stockholm. Before every trip his search history filled up with one phrase, "what is the Brooklyn of x", so he built the site that answers it.
Quotes
Every big enough city has a Brooklyn. Not the old town, not where the hop-on-hop-off bus goes. We named all of them, and we expect arguments.Per, creator of Brooklyn Of Draft
I am not the traveler who books the most central hotel and works through the top-ten list. I wanted the right neighborhood in every city on earth, so we built the index.Per, creator of Brooklyn Of Draft
Nothing on the lists is sponsored and placements are not for sale. Three great bars beat five with two subpar ones.Per, creator of Brooklyn Of Draft
Downloads
Logo pack and press materials. Free for editorial use.
- Press kit (zip)
- Logo (SVG)
- Logo on cream (PNG)
- Logo on white (PNG)
- Logo on red (PNG)
- Press release (docx)
Usage
Free for editorial use in coverage of brooklynof.com. Credit: brooklynof.com.
Contact
Per is available for interviews, quotes, and written commentary on any city in the index.